Smylen

Smylen was founded by Myles Newstead with a clear vision: to create clothing that looks good, feels good, and does good. What began as a simple passion for clean, everyday essentials quickly evolved into a purpose-driven brand built around care—for people, wildlife, and the planet.

From the start, Smylen was created to stand for more than style. Myles wanted every product to play a role in restoring the world we live in. That purpose shaped our mission:
to regreen Australia, support endangered wildlife, and protect fragile habitats—one essential at a time.

Our first collection—the T-shirt, hoodie, and bucket hat—is crafted from natural, responsible materials, reflecting our belief that sustainability isn’t optional. It’s the foundation of who we are.

At Smylen, we champion conscious consumerism: buying fewer, buying better, and choosing products that have a positive impact. Every piece is designed to last, created intentionally, and connected to real environmental outcomes. With each purchase, you’re helping plant trees, rebuild ecosystems, and protect vulnerable species across Australia.

Smylen is more than a brand—it’s a movement toward mindful living, meaningful choices, and a future where fashion lifts the world up instead of weighing it down.

We’re just getting started, and we’re grateful to have you with us on this journey to look good, feel good, and Smylen for a purpose